What if the only thing standing between you and your dream life was TENACITY?
You don't need better luck.
You don't need perfect timing.
You need the courage to
KEEP GOING.Through the power of tenacity, Scott Scovill transforms his life from rock bottom to extraordinary, proving that relentless determination can turn dreams into reality and fear into triumph.
In TENACIOUS, Scott shares the unfiltered stories behind his rise, alongside insights from contributors including Brad Paisley, Alan Jackson, Olympic champion Scott Hamilton, Peter Frampton, NASA astronauts, athletes, CEOs, a Navy SEAL, and many more.
You know you are capable of more.
So what’s holding you back?
Maybe it’s fear of failure.
Maybe it’s rejection that still stings.
Maybe you’ve started… and stopped… more times than you can count.
You see other people doing extraordinary things and wonder:
WHY NOT ME?
The truth is, most people don’t fail because they lack talent.
They fail because they quit.
Tenacity
changes everything.TENACIOUS is your playbook for building a life fueled by grit, creativity, and relentless pursuit of what matters most.
In these pages, you’ll discover how to:
- Cultivate tenacity—even if it doesn’t come naturally
- Turn rejection, setbacks, and failure
into fuel for growth
- Seize opportunities when they come (and create them when they don’t)
- Build a career—and a life—that reflects your passions and values
- Stay inspired by the wisdom of world-class
performers and pioneers
Catch the spark. Embrace tenacity.
And start building the life you were made for.
MEET THE TENACIOUS CONTRIBUTORS
remarkable people whose stories show that persistence,
not perfection, is what changes everything.
Olympic Hero & Cancer Survivor Scott Hamilton
Foreward written by International DJ/Host Storme Warren
NHL Star Colin Wilson
Rockstar Jonathan Cain of Journey
Country Music Star Dierks Bentley
Scott's Amazing Mom Jean Jacon with Country Music Star Alan Jackson
Country Music Star Chris Young
Astronaut Thomas Marshburn
NBC News Anchor & Correspondent Kate Snow
Entrepreneurial Rockstar Cameron Herold
NHL Legend Terry Crisp
Astronaut Cady Cameron
Country Music Legend Garth Brooks
Rockstar Peter Frampton
Navy SEAL Jason 'Hendo' Henderson
Scott & Country Icon Brad Paisley on stage in Oslo
PURCHASE INCLUDES ACCESS TO EXCLUSIVE BONUS CONTENT
Author's Notes, Photos, Extended Interviews, and More!
MEET THE AUTHOR
SCOTT SCOVILL's life exemplifies the power of tenacity. From hitting rock bottom to founding multiple thriving entertainment companies, Scott's relentless drive has shaped his remarkable journey.
He built Moo TV, an award-winning video production company, from the ground up, weathering natural disasters, a pandemic shutdown, and countless obstacles along the way. Today, Moo TV produces over one thousand events annually and has been recognized as the best in the industry for a decade.
As a creative force, Scott has directed countless live concerts, earned a CMA Touring Award for his work with Garth Brooks, and won the Visual Designer of the Year award for his work with Brad Paisley. He’s produced high-profile projects, including a couple of live CBS specials starring Garth Brooks and Trisha Yearwood.
An adventurer and lifelong learner, Scott has visited nearly 60 countries, picked up photography (shooting an Alan Jackson album cover), and even learned hockey at thirty-five, earning a spot on an all-star team. Despite being told he couldn't sing, he now tours as a singer-songwriter and was even Brad Paisley's opening act in Europe in 2024.
Scott's story is proof that with tenacity, anything is possible. His journey inspires others to face challenges head-on, embrace growth, and never give up.
“If there's one word that sums up Scott Scovill, it's tenacious... He doesn't give up. He doesn't take no for an answer when it comes to creativity. And that's why he's not only my collaborator, but one of my closest friends.”Brad PaisleyGrand Ole Opry Member with 25 #1 Hits & one of the most-awarded artists in country music history.
“I've known Scott since we were teenagers in Upstate NY. Yes— he has grit, ingenuity, and so much perseverance! He also has the most generous heart.”Kate SnowNBC News Anchor & Correspondent
“It's not enough to be tenacious alone... you have to surround yourself with people who are hungry to better themselves as well. That's why I have partnered with people like Scott... he dreams on a higher level...he performs on one too.”Garth Brooks#1 Selling Solo Artist in History
“I've known Scott since he was just a wild young man.... He's come a long ways— we've come a long ways together.... I was a witness to all of Scott Scovil's tenacity, and I'm grateful to have been a benefactor of it.”Alan Jackson3-Time CMA Entertainer of the Year, Member of the Country Music Hall of Fame & Songwriters Hall of Fame
“Scott Scovill is a phenomenal man with remarkable talent that only emerged because he refused to let fear and self-doubt define his life. By rising above those obstacles, he built a life of purpose and meaning. In Tenacious, Scott shares a powerful collection of stories that offer inspiration to anyone seeking to overcome what holds them back and grow into who they were meant to be. This book is yet another meaningful accomplishment from a man who chose courage over limitation.”Scott Hamilton1984 Olympic Gold Medalist & Cancer Survivor
