By Lorie Hollabaugh / MusicRow Magazine

Scott Scovill, founder of Moo TV, has released a new book, Tenacious: The Art of Relentlessly Pursuing Your Wildest Dreams, out now via Forefront Books.

The book distills Scovill’s journey from rock bottom to industry leader into a roadmap for others. Part memoir and part motivational guide, Tenacious shares the unfiltered stories behind his rise, alongside insights from a range of contributors, including Brad Paisley, Alan Jackson, Olympic champion Scott Hamilton, Peter Frampton, as well as NASA astronauts, elite athletes, CEOs and a Navy SEAL. More than a memoir, Tenacious is a playbook for anyone looking to build a life fueled by grit, creativity, and the relentless pursuit of what matters most.

An early chance encounter with U2’s crew and a gutsy stint as a stowaway on their “Joshua Tree Tour” changed everything early on for Scovill, who almost didn’t graduate high school because of fear of failure. That U2 moment launched him into a whirlwind career working with legends like the Rolling Stones, David Bowie, Whitney Houston, Paula Abdul and Ozzy Osbourne, implementing cutting-edge technology on the world’s biggest stages. When Alan Jackson hired him as a video director, Nashville became home, and his creative work grew into a thriving empire as the founder of Moo TV. Today, he owns multiple award-winning companies, employs hundreds, performs across Europe and has even checked “Antarctic expedition” and “NASA Zero-G training” off his bucket list.

Scovill’s portfolio includes directing live concerts and producing high-profile projects, including a CBS special starring Garth Brooks and Trisha Yearwood. His technical and artistic prowess has earned him a CMA Touring Award for his work with Brooks and “Visual Designer of the Year” honors for Paisley’s world tours.

On the pages of Tenacity, readers will learn how to cultivate tenacity – even if it doesn’t come naturally, turn rejection, setbacks and failure into fuel for growth, seize opportunities when they come (and create them when they don’t), and build a career and a life that reflects their passions and values through the wisdom of world-class performers and pioneers.

Visit MUSICROW MAGAZINE to read an excerpt from the book!